http://www.colinnarver.com/grad-school daily 0.75 2014-06-23 https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1389231661333-X67VMIT6F5C060BDSDA4/8303606327_cd7f58a565_b.jpg Grad School https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1389236064381-JR9V02RT1FF5Q994P5K5/Twitter_VOODOO_page.png Grad School https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1389235783670-W7CSVRISTCWVJ79G9HVU/8303605689_73fc3b116f_b.jpg Grad School https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1390579029812-U0OR6WZZRRBVNQWOXYAM/voodoobearweb.png Grad School https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1388274547239-AYGKUN8PUAI7QHQK4DF6/8303600193_16ac508463_b.jpg Grad School https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1388274540306-OZW9CY0VZ0QRY0TJ9R9U/8303604115_96aeab8130_b.jpg Grad School https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1388274541949-DF6HSTLBQZPGABRIVTGO/8303605689_73fc3b116f_b.jpg Grad School https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1388274540429-1UZ01HQ506TGU84HE23A/Twitter_VOODOO_page.png Grad School At the end of the interaction, Voodoo Bear would tweet something to the user based on an aggregate of their experience. 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https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1389634265000-PC7XE60ZE1LWZQFXHSIM/6352321002_fbdb0faf96_b.jpg Paintings - Inversion 2.25 ' X 3 ' , oil on digital print https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1389634264493-6LMX4OMREF2BTQDER90X/6335458434_5e64007214_b.jpg Paintings - Sight unseen 2.5 ' X 3.5 ' , mixed media on panel https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1389634264175-M65TY3VPKA6VE9PK9Z9C/6334702877_d2d3334eb4_b.jpg Paintings - Cathedral (I of III) 4 ' X 4 ' , oil on canvas https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1389634264723-3XDCLZ0RFBJ1K36DUS5T/6335459442_18d54335c2_b.jpg Paintings - Cathedral (II of III) 4 ' X 4 ' , oil on canvas https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1389634263629-AV7XRRA6CFN59TXWCMKI/6334700063_82a416712b_o.jpg Paintings - Cathedral (III of III) 4 ' X 4 ' , oil on canvas https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1389634264300-UTYWMB0C713GFAISD1XG/6334703109_ee684d7c96_b.jpg Paintings - Ruins 4' X 4', mixed media on panel https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1389634264899-P849JOF5BH0ZJCVVOWOZ/6335459678_f4983bf6fb_b.jpg Paintings - Deconstructions 3.5 ' X 4.5 ' , oil on panel https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1389634263901-5QQH752E6UAN0UQQSXFK/6334701041_e02458c32a_b.jpg Paintings - Empire 2.5 ' X 3.5 ' , mixed media on panel https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1389634263875-6OXILGFMP80N9FNPF9JX/6334700827_6ee8498f66_b.jpg Paintings - Lattices 3.5 ' X 2.5 ' , mixed media on panel https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1389634264501-VP8ERPUE2H99W7TYAR4B/6335458952_906938e8b7_o.jpg Paintings - Monument 3.5 ' X 2.5 ' , mixed media on panel 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https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1396147801848-P1PPVSXWN6TUR37SXUHE/Add+Content+Mobile IBM ECM - CMS - Mobile https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1396148264277-IWASHW6IF4GBDIZ0NIE4/all+together.jpg IBM ECM - CMS - Mobile http://www.colinnarver.com/seamless-grubhub-merger daily 0.75 2014-03-30 https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1396150137350-U5BXHPRFA0UBJ4ES03K4/image-asset.png Grubhub Seamless Merger https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1396150891227-K5ZW2EG3AHB6NPBQHNT0/Seamless+Redesign Grubhub Seamless Merger https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1396151674604-7XY4C0NS94RMPQEALPX7/seamless_pic_latest_thumbnail.jpg Grubhub Seamless Merger http://www.colinnarver.com/last-eats daily 0.75 2018-04-27 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https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1396139990878-99UOV4Z0ALISZ4NISYIT/Finished IBM ECM CMS Redesign - Havas https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1396140570047-QOL4P5R2OV1OM8ZJKNQW/7.png IBM ECM CMS Redesign - Havas https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1428704141193-4JZZVJZ1YQ3WBR1631X9/image-asset.png IBM ECM CMS Redesign - Havas https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1396137219076-ODU04M8Y31U8M2NJXX4G/ECM+Log+In IBM ECM CMS Redesign - Havas https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1396140395313-IO105PHLLDG805FS3DM2/New+Webcast+Uploading+Content IBM ECM CMS Redesign - Havas https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1396137411408-08TQBLF79DIP2MQRZWS2/Welcome+Screen IBM ECM CMS Redesign - Havas https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1428707312595-5T35PLZKK08587O52KYC/IMG_1394.JPG IBM ECM CMS Redesign - Havas https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1428707312241-J69FH4K626M9IMYV9ZHT/IMG_1393.JPG IBM ECM CMS Redesign - Havas https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1428778849500-TACIPJIYWX0U51ULP16U/search2_good_corrected.png IBM ECM CMS Redesign - Havas https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1391205997978-ILH10167XHQZVWUCMI0J/related_menu_pic.png IBM ECM CMS Redesign - Havas http://www.colinnarver.com/about daily 1.0 2022-05-10 https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1497114811705-8R3IJFXGMHDTRHZKVQD8/image-asset.jpeg About - Colin Narver Senior Design Manager | Product Manager | Founder http://www.colinnarver.com/land-and-expand daily 0.75 2016-10-21 https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1477081458942-Z1HO0HUN7NBF0DD8VE03/image-asset.png Land and Expand - IBM Design Once those goals have been set and Tom's teams have started training, Tom can check in on the progress they are making, giving him a sense of the increased level of adoption that is taking hold. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1477079909552-MQPKUQT49DDLR1QWR96U/top+research+themes.001.jpeg Land and Expand - IBM Design - Research Insight Number 1 The first theme: Tom isn't directly involved in creating or monitoring Customer Experience Initiatives, but he needs to understand his team's performance at a high level. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1477079894874-QWFAEIST0DM5Q7TTHEML/top+research+themes.002.jpeg Land and Expand - IBM Design - Research Insight Number 2 During onboarding, Tom wants to see how his team's capabilities grow and whether his team is on-track. Currently, he can't see this without talking to someone at IBM. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1477079927311-AVM48NQY150V6P8Q3K3Q/top+research+themes.003.jpeg Land and Expand - IBM Design - Research Insight Number 3 Due to a lack of visibility, he assumes everything is going smoothly unless notified otherwise. Lack of visibility or blind spots were things we heard time and again from all of our Toms. Without proper visibility, he is incapable of assessing his customer experiences. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1477079939827-CJ40J1QF720D3HLXLK3H/top+research+themes.004.jpeg Land and Expand - IBM Design - Research Insight Number 4 Finally, Tom wants to prove that his purchase was worthwhile to his boss and wants to make sure his team is effectively using the software. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1477079684059-LH1SXIZIEBZVA5C0PFGL/image-asset.jpeg Land and Expand - IBM Design https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1477081366905-7MDA3VV7YYVSVKO36VEO/image-asset.jpeg Land and Expand - IBM Design Based on recommendations from the CX health page, Tom selects a group of modules that focuses on automation, which includes Send-time optimization. Throughout the process of setting those prioritized learning goals, Tom is also presented with the option of consultation with a training expert at IBM who would help guide Tom's choices to maximize the training effort. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1477069449055-M9BZUCPTXJ8QPQHO99BC/image-asset.png Land and Expand - IBM Design Within an individual’s onboarding progress page, he can see individual progress and demonstration of skills with the new tool. This visibility means that his expectations of their performance will be realistic and will give him the confidence to begin crafting business goals for future customer experiences while onboarding is in progress. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1477069374918-35XK4CNDLFLA52RGQI32/image-asset.png Land and Expand - IBM Design About a month into the process, Tom checks the progress overview page and is not only pleased to see that his team is projected to finish on schedule, but that they also have continued being productive with the software along the way. For example, the team has created more sophisticated segmentation in their customer databases using Silverpop. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1477069696521-D3DA1X3VAXY0ZWDNXB0T/image-asset.png Land and Expand - IBM Design Tom checks in on these goals prior to their fall holiday initiative to ensure the trending projections are heading in the right direction. In this quick overview of the trend, he can quickly see what factors have affected his business goals in the game changers section. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1477069870866-X0AFLDAAL9CYGQX7V377/image-asset.png Land and Expand - IBM Design He sees at the top of the screen a collection of the top three customer experience initiatives he has indicated are the most pertinent to him. He is also greeted with a series of alerts informing him of key events or progress within specific experiences that he may want to address. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1477069334714-ZVI58UQPQITPKI6YK689/image-asset.png Land and Expand - IBM Design Tom is finally done with the disappointment that was Mailchimp, and has purchased IBM Marketing Cloud. Still slightly skeptical and jaded, he begins to walk through the onboarding process with the IBM team, setting his expectations for his teams capabilities as well as the projected end date for onboarding. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1477069530082-8BFRZN73EVEPNGB0IGGX/image-asset.png Land and Expand - IBM Design With the assurance that his team is becoming more proficient with the Marketing Cloud, Tom begins to break down the vision from his boss into more ambitious business goals, knowing that his team's capabilities are growing. After speaking with Jane, the CMO at his company, Tom sets goals for a $2 million revenue increase to 5.2 million, 10,000 Sales Qualified Leads, and a 3% overall conversion rate. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1477070042810-C754AT335YRO7GUJII5M/1h+Latest+highlight+drop+EXPANDEX.png Land and Expand - IBM Design Ann pings Tom to check out one of the changes she recently made to a customer experience, so he finds the change on the alert list and expands it. Immediately, he sees the trend, the progress on a major KPI, and some of the most recent actions taken by Ann. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1477081045156-2CWZIBJW19O75QWQ0IQ6/image-asset.png Land and Expand - IBM Design Now that Tom and his teams have shown themselves to be somewhat proficient with their new software, Tom is presented with the opportunity to further his team's skills through advanced training and certification. He decides to select a custom training regimen through which he will be able to prioritize the capabilities he believes are most necessary for his marketers to be successful with future initiatives. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1477086594534-S4NHTXX1L48YNGEWU8QM/image-asset.png Land and Expand - IBM Design https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1477070100756-L7KDDMEZSJ0142HFP5GJ/image-asset.png Land and Expand - IBM Design He dives deeper into that particular CX to find more specifics on its performance, leading to a more in depth view of that experience's strengths and weaknesses alongside an overview of how it is performing with respect to the major business goals he had set up earlier that year. Also included here is an actions and recommendations tab in which a history of the revisions made to a campaign would be kept, as well as recommendations for future revision from IBM based on our knowledge of best practices. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1477085092171-D346J9MFA1UF01G3HO9D/image-asset.jpeg Land and Expand - IBM Design https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1497130780441-FLQWFTGL54DEZ2JQJYXL/static1.squarespace.com.png Land and Expand - IBM Design http://www.colinnarver.com/teacher-advisor-with-watson daily 0.75 2019-09-25 https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1517594300425-1CQXNLBRE3IMVYTIEOL1/google.png IBM Searching "3rd grade math lessons on fractions" yields nearly 1.5 million results https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1517597634647-SYM53W6W5IGVI433VGQA/image-asset.gif IBM - Showcase our best content Teachers don’t have time to be scrolling or searching or browsing dozens of options. If we can put our most relevant content on a pedestal we can be engendering confidence and trust while saving our teachers time. Enter Watson Recommends - selective recommendations enabled through Watson Artificial Intelligence. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1519322133543-4KOUDSBEUS25HBZQTK4L/previewing_content.gif IBM - Confusing content previews When a user finally found a lesson, activity or strategy, previewing the content in question was cumbersome, disorienting and laborious. Similar content flanks both sides of the preview with little structure or organization. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1523118762084-J4VQTW6LBFEJL0554E51/Screen+Shot+2018-04-07+at+11.29.15+AM.png IBM https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1518917641136-GM3YXFNQ25H9IPPVOYM4/IMG_0071.JPG IBM https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1517594488926-W2PXULCO4ZO1KQT197E0/image-asset.png IBM https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1517416203297-90TM33K0NU90CAZMQOXS/watson_registrations_growth.png IBM https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1565969175769-GVJFYOO8DHWGGWLGAEKZ/complete+landing+page+TA.org_landing___.jpg IBM https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1516985923542-RDKKVP1CXQQD3FQCYBEY/being+a+teacher+is+hard+copy.png IBM https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1511736089937-EJMC9027OYI598C6EWWT/20481958687a8b7e6373f9bfd941457b-1.png IBM https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1513369908141-DYX6FMN2YXLCZZD68SFI/tpt.png IBM https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1519332212071-87MHORGLFA7KMY32E1I2/image-asset.gif IBM - Contextually relevant support All of our detail pages are built with complementary tools to help teacher find related materials, prepare their students and optimize the efficacy of their in-class instruction. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1517090841589-SYEC4T00B6M3I9XYA0AC/grade_selector.gif IBM - Single grade focus Most lesson planning tools allow default to all content from K-12. We took a decidedly different approach by filtering all content through a single grade filter. This eliminates unneeded materials and allows teachers to focus on the content most relevant to them. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1511806897303-P1OB9S19DW5KF094OLE2/IMG_0544.JPG IBM https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1511806917243-8X7FB9NRSM9TBFRJINPN/IMG_0539.JPG IBM https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1522013643408-U5QWSDHR05IM8EYPXBS2/IMG_0557.JPG IBM https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1522013670977-RCI09MC1RFQ66W3YLMWR/IMG_0561.JPG IBM https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1511818719865-UPJ4G2WLZACH3H7D5GP1/IMG_0602.JPG IBM https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1511818538113-DKW7UV1TD34XD0Z147Y3/IMG_0592.JPG IBM https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1518917712102-5P8E1WRVRZDI7U584GNT/TA_Cognitive_workshop_design_deck.004.jpeg IBM https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1518917710709-2LRQHWNKWY6F35ICP8HU/TA_Cognitive_workshop_design_deck.005.jpeg IBM https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1513222857677-YV35ZLEKURII66S0Y6OX/Home_page_ulana%402x.png IBM - Personalized Content Teacher Advisor is built with help from a coalition of current and former teachers. Everything in our tool is built to enable teachers to quickly access the materials they value in a convenient, prioritized and individually resonant way. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1524667770472-RJ4TRFXX3FC6DWK9ZH3Y/Supportive%2C+Efficient+and+Personalized.jpg IBM https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1517282733032-J7U6KHVOL99J2VLOQBI1/Aligned+Standards+Tab+%28Lesson+Detail%29+Copy.png IBM - Supportive Context All of our lessons, activities and strategies are paired with complementary supportive content - aligned standards, related materials, tactics for implementation and recommendations from other teachers - empowering and supporting teachers where they need it most. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1513274814712-7D5DAIX0O5FA5CLO9JRJ/lessons_activites_best.gif IBM - Hard to use filters A user could only filter lessons, activities or strategies by a single common core math standard and the content provider. This didn't refine the results efficiently or allow for cross comparison of options. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1517284308502-NFP4JQAOYHZ2CTCPMLI0/long_dialog_pasted_alt.png IBM A depiction of an unfortuanately common outcome https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1517189319577-WKCAMSCTI4RDDV0CU07V/home_page_evolution_graphic.png IBM https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1513283669305-O3D87B6J7LBNITY586YW/final_dialog_.gif IBM - Unhelpful chatbot Despite our best intentions, the inclusion of a dialog tool ended up functioning as an unhelpful chat bot. Clunky, frustrating and ultimately ineffective, the tool ended up rerouting our teachers to formulaic, basic content. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1513276692140-VVGURS5NC9UNV46H7MND/endless_scroll.gif IBM - Endless scrolling Even if a user selected a standard or a provider to filter by, she had no way of targeting individual topics or areas of focus and had to manually scroll through hundreds of lessons. This was a major pain point and wildly inefficient for our users. https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1519056271653-OOBPNUXOVJVSK3369QN7/road_update.001.jpeg IBM https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1518920098349-TS6OSTOPKBI3F5O7CJK7/alt_early_comments_ta.png IBM https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1524857963297-106WWGKOSJRZMYB27HUT/IA_TA.png IBM https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1518926276258-TY5WBZ6WTT0VUZ8WHB9B/image-asset.png IBM https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1517600335679-UL9TKMVFPMIH8W7WG8AS/20.50_Homepage_Tooltip+4+Copy+12.png IBM https://images.squarespace-cdn.com/content/v1/52be01d3e4b0d60918f1f565/1517600343644-CDZSRH3YD019KZUZGTGZ/Aligned+Standards+Tab+%28Lesson+Detail%29+Copy.png IBM 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