While I was a UX Design intern at Havas Worldwide, I participated in a team pitch where we were tasked with doing a creative/UX redesign for Seamless. The project was centered around how best to integrate the merger between Seamless and Grubhub and to showcase their added functionality in a unique way. As the UX designer on the team, I started with the website.
Below is the old Seamless landing page prior to my redesign:
Directly below is my redesign of the Seamless landing page. We chose to highlight Seamless's strengths by showcasing the new breadth of their service (20,000 new restaurants within their post-merger network) and by increasing their social network connectivity. We also wanted to leverage as much of what makes the current experience successful, in a clear, direct, product driven manner, while maintaining the core competencies of the brand.